Advancing Kansas Associations Through 
Education, Information and Advocacy.

The Kansas Society of Association Executives 

5 Steps to Find Your Value Proposition

  • 27 Sep 2022
  • 12:30 PM - 1:30 PM
  • Virtual

5 Steps to Find Your Value Proposition

Tuesday, September 27, 2022

Registration is OPEN!

What You Will Learn

  • Identify two types of value propositions you need to utilize.
  • Learn how to define your value propositions.
  • Learn how to conduct market research for value and pricing.
  • Learn value-based sales and negotiation recommendations.


If we're being honest, COVID-19 has disrupted our association industry. Sure, many of us were on the path of digital transformation and rethinking our offerings, but our current global pandemic has certainly fast-tracked our need to evaluate our product landscape to match what our members and sponsors need. And with that comes the problem of pricing - how do we provide value and monetize what has been and what will be? Join us as we share the 5 steps your team needs to walk through when deciding to keep a product or establish a new one. This 5-step process can be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team will create.


  Michael Tatonetti

Dr. Michael Tatonetti is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. He is also the Vice President of Professional Pricing Society, overseeing strategy for education, marketing, membership, and sponsorship. Dr. Michael is a proud Association Forum Forty Under 40 honoree for his dedication to the association field.

How to Attend

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

© Kansas Association of Society Executives                  
KSAE Privacy Policy
Powered by Wild Apricot Membership Software