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The Kansas Society of Association Executives 

Competing for Quality - Strategies to Become a Top Talent Magnet

  • 31 Aug 2022
  • 12:30 PM - 1:30 PM
  • Virtual

Competing for Quality

Strategies to Become a Top Talent Magnet

Wednesday, August 31, 2022

Registration is OPEN!

What You Will Learn

  • How to adapt key talent management strategies to changing workforce demographics.
  • How to leverage institutional knowledge of older, more experienced candidates.
  • Methods for balancing workforce expectations to support the employment brand.
  • Ways to leverage the diverse employee population to gain insights into the diverse needs of external clients.


    It's all about reaching and influencing the candidates - wherever they are, whatever they read, hear or see. To be successful in today's marketplace we must adapt key talent management strategies to changing workforce demographics.

    We will look at effective recruiting strategies across generations, the new recruiting framework in today's economy, and 11 key strategies to revamp your recruiting message.

    To be competitive, organizations must ensure current employees are employment brand ambassadors as well; we’ll talk about what that means and how the marketplace plays a role.

    You’ll hear how compensation is impacting the recruiting process and onboarding of new employees. We will look at considerations when designing a pay structure, key retention, and motivation drivers and why plans fail.


      Ed Krow

    Ed is the Talent Transformation Expert for businesses looking to achieve 8 figure growth. He delivers captivating, high-energy keynote presentations that challenge the traditional model of HR and prepare decision makers for motivating their people with a win-win strategy. In his career, Ed has helped over 250 clients, including Fortune 500 companies, achieve talent and culture transformations. As a result, audiences value Ed’s deep understanding of the employee/employer dynamic and his ability create a connection with them right away. On stage, he provides practical approaches, tools and relevant stories to inspire action. "Ed is a very motivational speaker and clearly knows how to influence people." - S. B. McCord-Farr, VP of HR at AAA Reading-Berks A speaker, trainer and coach certified by The John Maxwell Team, Ed’s topics bring a refreshing perspective on how to leverage what is commonly viewed as “people problems,” and turn negative growth into business success. Ed is a member of the National Speakers Association, the Forbes Coaches Council and a regular contributor to He is the author of "Strategic HR: Driving Bottom Line Results Through Your People". When he’s not on stage or helping clients, Ed teaches at Millersville University. His first love is family, with golf vying for a tight second. If you do catch him at home, he’s likely cheering for the Notre Dame or Baltimore Ravens football teams.

    Amanda Annis

    Amanda Annis is the founder and managing consultant of the marketing group Brand Writer Co. An intuitive communicator, Amanda brings knowledge and experience in business operations, sales & marketing, and social media management to her clients; her specialty is helping businesses meet customers' needs and business goals through relationship marketing. At BWCo., Amanda oversees content solutions designed to position a business as the ultimate destination for target customers and premier talent. How did Amanda become a womanpreneur? After working for several years in the leadership development field, first in the not-for-profit and then private sector, Amanda quickly learned how to apply fundamental coaching and communication skills to draw out and position key information. She decided to capitalize on this skill, noticing a pattern in online marketing, where company information was routinely inconsistent across channels. She decided to help businesses align their company mission, so the "inside" matched the "outside" to tell a consistent story people could trust, rely on and ultimately want to be a part of. Prior to Brand Writer Co., Amanda consulted as Manager of Projects & Communications for a mid-size bookkeeping & accounting firm, overseeing their brand & website overhaul, streamlining corporate communication and leading team engagement. After a successful contract, Amanda launched Brand Writer Co. in 2019 and helped clients in finance, residential & commercial construction, logistics & distribution among others. In 2021, Amanda was asked to serve as Director of Communications for TEDxOttawa - a great honor. During her tenure, she helped craft a new brand story for the organization that will help TEDxOttawa attract renowned talent and ideas distinct from other local chapters. Amanda lives, works and plays in Ottawa, the capital of Canada, but she is a country girl at heart. She grew up on a farm, driving stick-shift field cars and as a result, you may find her out at the track when she's not at her desk.

    How to Attend

    Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

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