Advancing Kansas Associations Through 
Education, Information and Advocacy.

The Kansas Society of Association Executives 

How to Validate Your Market for Educational Products

  • 13 Jul 2022
  • 12:30 PM - 1:30 PM
  • Virtual

How to Validate Your Market for Educational Products

Wednesday, July 13, 2022

Registration is OPEN!


    When your association sets out to create a new continuing education or professional development offering, how sure are you it will sell? If, like many organizations, you often feel like you are flying blind, then join Jeff Cobb and Josh Goldman of Tagoras to learn how to assess your market effectively and launch new educational products with confidence.

    In this session, we'll consider the value of traditional assessment approaches like surveys and interviews while also focusing on newer techniques that help you take the pulse of your market on an ongoing basis. Participants will walk away with a clear, templated process for testing the demand for new products before investing significant time and money in full-scale production.


      Jeff Cobb

    Jeff Cobb is a co-founder of Tagoras (, co-host of the weekly Leading Learning Podcast (, and author of multiple books, including Leading the Learning Revolution: The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market. As a strategic advisor and entrepreneur with more than two decades of experience in the global market for lifelong learning he has helped hundreds of organizations in the learning business maximize the reach, revenue, and impact of their offerings. Jeff speaks and writes regularly on the future of learning and the transformative power of lifelong learning for individuals and businesses in the global economy of the 21st century.

    Josh Goldman, MA, CAE, CTA

    Josh Goldman, CAE, director of consulting services at Tagoras, is a learning business professional with over 20 years of experience in maximizing the value associations and other organizations provide to their markets. He has deep expertise in helping learning businesses address their stakeholders’ competency, credentialing, and workforce disruption needs. Josh has held senior positions in local, state, regional, national, and international membership associations and nonprofits with oversight of portfolios including program development, membership, component relations, partner/business development, education, competency, credentialing, standards development, and global market entry. He has authored book chapters on developing a profession’s body of knowledge and on enhancing individual professional development planning.

    How to Attend

    Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

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