Advancing Kansas Associations Through 
Education, Information and Advocacy.

The Kansas Society of Association Executives 

How to Improve Your Association’s Sponsorship Program… During the Pandemic

  • 26 May 2021
  • 12:30 PM - 1:30 PM
  • Virtual

How to Improve Your Association’s Sponsorship Program… During the Pandemic

Wednesday, May 26, 2021 from 12:30pm-1:30pm CST

Registration is OPEN


Associations have a growing need for revenue to fulfill increasing member needs. At the same time, companies are scrutinizing sponsorship programs in search of business value. Learn new strategies that are a win-win-win — for your association, your members, and your corporate sponsors.


Bruce Rosenthal

Bruce Rosenthal has advanced corporate partnership programs for 20+ years. He is a strategic advisor, consultant, and educator to associations and not-for-profit organizations, creating corporate partnership programs that increase revenue, add membership/constituent value, and foster sustainability. He demonstrates leadership in identifying and cultivating sponsorship and partnership best practices, opportunities, and solutions as Convener of the Partnership Professionals Network (PPN), a national sponsorship/partnership organization. Previously, as VP of Corporate Partnerships for a national association, Rosenthal directed a successful corporate partnership program. He applied ideas, techniques, and strategies from extensive consultation with IEG, at that time the preeminent partnership consulting firm. He innovated the program by revising the positioning, benefits, packaging, collateral, etc. to keep pace with changes in the economy and the marketplace. Rosenthal does presentations at national and state conferences, and on webinars – in addition to writing articles and blog posts. Rosenthal understands the “ins and outs” of association structures, governance, and programs

How To Attend

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

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