Elements of Association Management: Strategic Planning
Registration is OPEN
COVID-19 has disrupted the association revenue models. With meetings and other live revenue streams coming to a halt, online digital revenue has become a #1 priority. Online education is the key to driving new revenue sources and member value. During this session, Tom Morrison and Adrienne Segundo will unpack the keys to building an online education, certificate programs and credentialing will drive non-dues revenue and your value to a whole new level. Don’t miss it.
Tom Morrison is a 1990 graduate of Florida State University with a B.S. in Finance. He began his career in association management in 1995 as an Executive Vice President, hired to assume the role of CEO of the Florida Automotive Industry Association.In late 2005, Tom was hired by the Metal Treating Institute as Executive Vice President, to assume the role of CEO of management in 2008. Tom has been instrumental in helping MTI drive growth in their member value proposition, trade show, annual conferences, online technical training, and use of technology throughout the organization. Through Tom’s leadership, MTI’s net worth has grown over 1,500% since 2006.Tom is active in the Florida Society of Association Executives, Council of Manufacturing Executives, and American Society of Association Executives. In 2012, due to peer recognition of Tom’s professionalism, business innovation, and passion, he was named the FSAE Association Executive of the Year.On numerous occasions Tom has been published in national publications, including FSAE's Source Magazine and ASAE's Associations Now, and most recently recognized as a case study in the book, The Art of Membership, by Sheri Jacobs.In addition to running a full-time association, Tom has become a nationally sought after speaker on the new UBERIZATION economy, associations maximizing value and engagement, and individuals obtaining their personal fulfillment and quality of life they desire.Tom's presentations bring an energy that fills the entire room, inspiration to change, motivation to take action, and a depth of content that hits at the heart of what your members need to hear about the future.Tom is married to his rockstar wife, DeAnna, and they have three married, young adult children, two grandchildren, and numerous grand-dogs and cats.
How To Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.